CARLTON STORY

A PLACE WHERE HISTORY IS PERPETUALLY BEING WRITTEN

1913

BORN OUT OF A RUSSIAN PASSION

It all started like a Russian novel. In 1909, the Grand Duke Michael of Russia, grandson of the Tsar, moved to Cannes to flee the imperial court and live a forbidden love with Sophie De Meremberg, granddaughter of the writer Pouchkine, a commoner judged a rank lower than his. Banished from Russia, the Grand Duke renounced the title of Tsar for her.

Cannes’ accomodations having neither the desired comfort nor the splendor expected for the receptions he intended to host there, he financed almost all of the hotel’s construction which was named “Carlton”, meaning “free man” in Scandinavian.

Henri Ruhl, famous hotelier and sponsor, and Charles Dalmas, renowned architect, took over the project.

In 1913, the most beautiful hotel that Cannes had ever seen, a monumental building in a neoclassical style with a Belle Époque spirit, opened.

1926

THE MATCH OF THE CENTURY

The story began in 1880. Disappointed to see the grass burn under the Cannes firy sunrays, the Renshaw brothers, multiple winners of Wimbledon, decided to cover the court with a red powder, resulting from the crushing of terracotta pots: the clay was thus born.

It is on this now legendary surface that the final of the Cannes tournament was played on February 17, 1926. The match, followed by the elite of the time on the central Carlton, was one of the most anticipated in the history of women’s tennis.

Best European player, French player Suzanne Lenglen, known as “La Divine”, faced her American rival: Helen Wills, rising star and the only one able to challenge her.

The stakes were high: Lenglen came out of 181 consecutive victories. The American fought an epic battle, returning blow after blow to the French.

After an invalidated match point, however, Lenglen ended up winning 6-3, 8-6, showing extraordinary resilience. Here name went down in history.

 

1930

THE OPENING OF THE CARLTON BEACH CLUB, 1ST PRIVATE BEACH IN CANNES

Between 1870 and 1875, Cannes was an elitist city that received 800 families every winter, the vast majority of them British. At their request, the city of Cannes built the Croisette, which was completed in 1872.

To accommodate this clientele, the Carlton Cannes, built between 1911 and 1913, was equiped 6 floors and 250 luxurious accomodations with adjoining bathrooms and living rooms, a rare luxury for the time.

However, the hotels in Cannes were closed in the summer; the rich clientele favoring Normandy for the warm season.

In 1928, the Carlton nevertheless decided, for the first time, to open in the summer. The success was immediate. All hotels in Cannes came to follow the example.

In 1930, the hotel obtained from the city the concession of a plot in front of the hotel, on the the famous “Bains de la Croisette” site.

The first private beach in Cannes was born: the Carlton Beach Club. Others came after.

 

1946

THE FIRST CANNES FESTIVAL

Born in 1939 out of the French government’s desire to celebrate international cinema in a location renowned for its enchanting light and landscape, the Cannes Film Festival only really took off in 1946.

That year, the Carlton welcomed the only 8 journalists present for the event. An unbreakable bond was created then between the Cannes Film Festival and the hotel.

It was in the old casino that the International Film Festival opened on September 20, 1946. There happened the birth of neo-realism with Roma città aperta by Roberto Rossellini.

In the following years, the event took place at the “Palais Croisette”, a stone’s throw from the Carlton, at 50 Boulevard de la Croisette. A proximity that made the Carlton a place inseparable from this now unmissable event.

Since 1983, it has been housed in the Palais des Festivals, built on the site of the former Municipal Casino of Cannes. The Carlton still being an emblematic stay.

1954

HITCHCOCK FILMS TO CATCH A THIEF

In 1954, for his film To Catch a Thief, the Master of Suspense secured a legendary couple with Grace Kelly and Cary Grant.

The romantic thriller takes place entirely on the French Riviera. But of all the sets that made the beauty of this film, the public will remember those of the Carlton. The British director has chosen it to be the stage of the film’s key scenes.

Hitchcock slightly undresses his two actors on the hotel’s private beach, the Carlton Beach Club. He then sublimates his heroine with a strapless bright blue dress for a dinner in the hotel’s Grand Salon. An unforgettable moment where glamor vies with elegance.

Several decades later, the magic still happens: regularly, Grace Kelly fans push the hotel doors to evoke the memory of their idol for a few instants.

1989

THE CARLTON “HISTORICAL MONUMENT”

The opening of the Carlton was hailed as a great event. In 1913, the magazine “La Construction Moderne” explained to its readers that the Carlton decoration, the luxury hotel industry’s flagship, was made with a “note of distinction, without profusion of ornaments, and that it included all the good taste and good tone that befits an elite clientele.”

If the design imagined by Dalmas, its architect, expresses his classical training and his sensitivity to French architecture, the Carlton is said to be “classicism without academicism, sobriety without dryness, order without boredom.”

But it was on August 29, 1989 that the ultimate consecration came: the classification as a Historical Monument. Its exterior architecture is thus now protected: its facade, its roofs and domes, as well as many of its interior spaces, such as its main hall, its Grand Salon and two of its staircases.

Already a legend, the Grande Dame de la Croisette thus definitly enters history.

2011

THE G20, MEETING AT THE SUMMIT

On November 3 and 4, 2011, the Croisette hosted not the stars of the 7th art, but the twenty-five Heads of State and Government of the main countries of the world, who came to attend the G20.

Accustomed to playing a key role in international political history, the Carlton had the chance to welcome a prestigious guest: Barack Obama himself!

During his stay, the President of the United States decided to perpetuate the tradition and chose to stay on the 5th floor, in the same suite as Mr. Harvey, the American representative who came in 1922 for the very first League of Nations conference which took place at the Carlton.

2013

THE GRANDE DAME'S CENTENARY

Nothing was left to chance to celebrate this unique moment. In the Grand Salon, illuminated by a thousand lights, the 150 guests at the Centenary luncheon were invited to dive into the Grande Dame’s memories.

After much research to find her trace, it is in the presence of “Lady Butter”, 88 years old, granddaughter of Grand Duke Michel, that the hotel Centenary was celebrated. She was 18 months old when she first stayed at the Carlton.

In impeccable French, she delivered with emotion some anecdotes about her family, who came to spend the winter there, the hotels being all closed in summer at that time. For her, “Cannes is the Carlton, just like the Eiffel Tower is Paris.”

Gilles Jacob, president of the Cannes Film Festival, said on this occasion: “I went down to the Carlton fifty-two times for three weeks, that is to say five years of my life. I feel like I’ve been there since kindergarten and learned to read on the room service menu.”

2023

THE REBIRTH OF THE GRANDE DAME

Nothing escapes the passing of the years, not even the Grande Dame, which closed for a two-year makeover.

This major renovation was entrusted to the care of architect Richard Lavelle, dubbed by historical monuments, and sublimated by interior designer Tristan Auer.

For the rebirth of the Riviera icon, no detail was ovelooked. The most prestigious craftsmen were brought together to make the magic happen. 750 people and 450 companies worked on this project, blending all types of skills. A true celebration of know-how and passion for Métiers d’Art, combining under a same watchword: bringing heritage into modernity.

From the outside, nothing seems too different. However, the facades were completely cleaned, renovated and enlarged with their new wings. The inscriptions “Carlton Hotel” on the front have been reproduced identically, just as they were for the hotel opening in 1913.

Inside, an unprecedented change was orchestrated by Tristan Auer. “From the very beginning, the idea has been to skilfully preserve listed places, while creating a masterpiece of modern times.”

On 03/13/2023, the jewel of the Croisette finally opened its doors.